As digital printing continues to advance technologically, it has a negative effect on the printing industry. This industry provides pre and post press services whereby pre-press involves image setting, type setting for printers, preparing film and plates for printing while post-press has book binding involved. According to market research report, book printing companies, publishers, and graphic designers are increasingly undertaking services of prepress in-house, heightening competition in the industry, which is expected to have a revenue decline at an annualized rate of 2.1% over the five years through 2016-2017, to $7.5 billion. These are things a publisher does before taking a book to a printing company.
Acquisition and Planning
Before taking a book to a book printing company, a publisher decides which book to publish. This is done by the editorial staff that may go through thousands of manuscripts to produce a list of only 20 books for publishing annually. An editor in charge of acquisition selects the book he or she thinks will be a success and takes them through the process of acquisition. Another process is planning, which involves what steps are needed to get the manuscript from the draft to a finished book. Everything has to be organized and coordinated to ensure on time printing and marketing of the book.
Editing and Designing
A publisher is required to set a book into shape before taking it to a book printing company. This enables the manuscript to reach its full potential as the publisher polishes it, fixing any problems that may be present. Another activity the publisher does is designing, which to many people may seem easy unless you want a book that is designed optimally to make reading easy, with a unique typeface that goes with your subject.
Art Directing and Copy Editing
In this publishing process, a book may require illustrations. Publishers have art directors who work with illustrators in the interior or exterior of the book. Furthermore, after the editing is done, copy editing is done, which requires an eagle eye to check for spelling, grammar, punctuation and to create consistency.
Product Managing and Distribution
Under product managing comes the point of deciding on a book printing company in Dallas and method of printing whether you will use traditional or print on demand method. The publisher will require the production manager to find a good printing company that is within their budget and to oversee the actual process of printing not forgetting to source materials like paper. Printing is done, which then follows the distribution whereby publishers have warehouse operations and relationships with wholesalers and bookstore chains to oversee distribution. After distribution, the books are then sold to consumers, book stores, libraries and schools. The public is able to find out about a new book due to marketing and promotion of the book by writing reviews, posting online and even television adverts.
The above activities are carried out by a publisher before and after one has to find a DFW Printing Company. The publisher ensures everything runs smoothly and within the time schedule.